The Director of Marketing at the Ghana Football Association, Jamil Maraby, has called for greater responsibility, sensitivity and collaboration from the media in the reporting of issues concerning Ghana football.
Speaking on the GFA Podcast with Patrick Akoto, Maraby expressed concern over what he described as persistent negative narratives surrounding the Football Association – particularly during periods when the Ghana national football team fail to meet expectations.
While acknowledging the passion and scrutiny that come with the national team’s performances, especially following recent underwhelming outings at the Africa Cup of Nations, he stressed that such criticism must be balanced with professionalism and awareness of its broader impact.
“We should be decorous in the way we report news. It affects the industry’s finances and standing. However, if you report in a refined way, it will not damage the brand,” he stated.
Maraby highlighted the direct link between media narratives and investment in football, cautioning that excessive negativity can discourage potential sponsors and stakeholders from supporting the game.
“What the media says has a direct impact on the investment being made into football. If we destroy the product, no one is going to invest in it. I am not saying don’t report, but we should be sensitive in how it is reported.”
He emphasized that football operates as an ecosystem where the success of one component influences the whole. According to him, negative perceptions not only affect the Football Association but also ripple across clubs, players and the wider football economy.
“We damage the brand every day, every month, every year. If there was less negativity, we could raise more resources for the FA.”
Despite the criticism, Maraby maintained that the GFA remains committed to its mandate, pointing to the Black Stars’ qualification for a second consecutive FIFA World Cup as evidence of ongoing progress.
He also addressed concerns about deliberate attempts to undermine the Football Association, insisting that such efforts would ultimately fail.
“Some are going out of their way to sabotage the FA – it won’t work. The truth will always prevail. The fact is that we are doing a good job and doing our best.”
Calling for unity of purpose, he underscored the importance of strengthening ties between the media and football authorities to achieve shared objectives.
“We must continue our engagement and collaboration with the media so they understand our shared vision and responsibility. If our national team does well, domestic football will prosper. We have to work together to achieve our ultimate goal.”
Source: Ghanasoccernet