1xBet has awarded winners of its Champions League Final promo in Ghana after a ten-day campaign in Accra and Cape Coast. The promotion brought football fans to local betting shops for match viewing, prize draws, refreshments and branded gifts.
The campaign ran from 20 to 30 May. To take part, players had to place a bet of 75 GHS or more at a participating shop. Each qualifying bet gave the player a coupon for the lottery drum, with more coupons increasing the chance of winning.
Match night with prizes
The final draw took place on 30 May during the Champions League Final viewing event. Participating shops set up dedicated areas where guests could watch the match together, with screens, chairs, gifts and refreshments prepared for the evening.
On match day, players who placed a bet of at least 75 GHS also received a free drink and snack. Their coupons were added to the draw, giving them one more chance to enter before the winners were selected.
Winners in Accra and Cape Coast
The promo attracted strong interest in both Accra and Cape Coast, bringing together many local players around the Champions League Final viewing and prize draw.
After the draw, winners in Accra received an iPhone 13, a smartwatch and WiFi modems. In Cape Coast, the prize list included an iPhone 13, a smartwatch and three WiFi modems.
The award moments became the closing point of the campaign, turning the Champions League Final night into a shared football event with real prizes for local players.
Football experience beyond the screen
The promo was built around the atmosphere of a major football night. Fans came not only to watch the final, but also to take part in the draw, meet other supporters and enjoy the event setup inside the shops.
For 1xBet, the campaign created a direct connection with football fans in Ghana during one of the key matches of the season. It combined match viewing, simple participation mechanics and visible rewards in a format that was easy for players to understand.
Through local activations like this, 1xBet continues to build engagement around major football events and give players more reasons to be part of the match-day experience.